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SOCIAL MEDIA
US Weekly
YouTube
$100,000 Pyramid
TikTok
To reach a younger and more tech-savvy audience, ABC turned to MediaMatic to create a TikTok campaign with a simple message:
"Pyramid isn't just a gameshow...
it's a comedy!"
The campaign aired on TikTok and Instagram for months.
Shark Tank
Instagram
ABC partnered with MediaMatic to
help Shark Tank reach a new audience with this "Shark Tank"/"Shark Week on Discovery" crossover.
The ratings for ABC's program increased for the week!
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